Fresh SSB batches starts around 1st & 15th of every month.
In your opinion, what is the most important factor for increase in the viewership of OTT platforms?
Leads:
- Content
- Low cost
- Availability
"In the digital age, stories are not just told — they are streamed, shaped by cost, convenience, and creativity."
1. Content - The core reason people choose OTT is because of its diverse and engaging content across genres, languages, and formats.
- Platforms like Netflix, Amazon Prime, and regional apps are investing heavily in original shows, web series, documentaries, and unconventional storytelling.
- OTT platforms cater to all tastes — crime thrillers, rom-coms, social dramas, and even political satire, which are often restricted in traditional media.
- Shows like Scam 1992 (SonyLIV) and Delhi Crime (Netflix) became instant hits purely because of strong content and storytelling.
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Impact:
Content drives audience loyalty, binge-watching, and word-of-mouth popularity.
2. Low Cost - Most OTT platforms offer monthly plans as low as ₹149–₹299, making them cheaper than cinema tickets or DTH subscriptions.
- Mobile-only plans and freemium models (like MX Player and JioCinema) have made OTT accessible to price-sensitive users.
- Family sharing options and multi-device access further increase cost-effectiveness.
- During the COVID lockdowns, OTT became a one-stop entertainment alternative at a fraction of the cost.
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Impact:
Cost-effectiveness removes financial barriers for mass adoption.
3. Availability - OTT platforms are available 24/7, on-demand, and across mobiles, TVs, tablets, and laptops.
- Increasing internet penetration (over 850 million users in India) and cheap data have made streaming seamless.
- Even tier 2 and tier 3 cities now have easy access to platforms due to regional content and offline download options.
- OTT fits into individual routines — whether it’s while commuting, during breaks, or late at night.
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Impact:
Availability ensures convenience, personalization, and anytime entertainment.
Conclusion While low cost and easy availability have removed access barriers, it is content that truly pulls and retains viewers. A good story keeps people hooked, discussed, and returning — making content the most crucial factor for the rise in OTT viewership.
